
A new week has begun for the top management of the Heisenberg Group, and Walk is hosting the meeting as usual.
After reporting their production schedule and submitting their sales report, Walt brought up another problem: Visteon Group, a manufacturer of plastic parts, and a manager of a particular car brand inspection.
“During this time, our company focus on executive cars. That was until two years ago, when we started marketing our products to public consumers. I have repeatedly stressed that quality is a must and we must offer the best quality to our customers. We are the first brand to thrive in our country and we are definitely a luxury brand.
“However, unfortunately, our sales have always been stagnant, and the competitiveness of our products does not exist. Since we are not competitive enough, that is the reason for us to ensure that we deliver the best quality and uphold our good reputation. We can use our reputation among our customers as a marketing strategy to increase sales.
“However, our quality problem now makes me feel very concerned. Reivaj Group has offered to cooperate with us because they want to produce good cars, cooperate with us, increase our company sales in a very short time. Actually, a whole new height. However, we ended up giving them broken parts that had 13 times more formaldehyde content than allowed.
“This is just one problem: Who knows how many more broken parts we have not identified? Has the chair been sewn seamlessly? Has the car body been safely bolted? Are all electrical equipment connected correctly and are they tested to the standard?
“There are too many possible errors, so we have to patiently diagnose them all one by one.
“No matter how strong our company is, we must maintain a solid foundation at the end of the day. None of the existing companies are able to survive with the mentality of “true boundary line”. All it takes is one mistake on its foundation, and the entire building might collapse. Even the reservoir eventually exploded and caused a total flood due to a small crack in the wall in the past!
“I don't want to see anyone who missed even one detail because it's “true boundaries”. I want to be reassured that everything is fine, and I mean really! Do you all understand?!”
Walt's furious shout gave everyone goosebumps, as they all realized that their chairman was
really angry this time.
After all, there's no way Walt wouldn't be angry because he secretly stabbed his customers in the back as they helped him grow his company.
'Do they plan to collaborate with others to earn a few dollars forever?
'I would never let anything like that happen... It will never!'
After giving another speech and ultimatum, concluding that the company's quality control needs to be continuously improved, Walt let Quinna take over.
As deputy general manager, Quinna is now the second person to be bona fide in the company.
So, no one dared to ignore him every time he stood up to speak. Moreover, Quinna was indeed speaking with an explosive commanding aura.
“As the deputy general manager of this company, I would like to suggest that we destroy all cars that have broken sun protection installed in them. In fact, this will be done in front of all media platforms. I would rather the Weider car pool be completely destroyed than the parts be altered in secret while they are still being sucked into the market.
"Why?!"
One of the higher-ups immediately stood up after Quinna said that. He did so not out of disrespect but because he did not understand why Quinna was doing something so rash.
“Formaldehyde is a problem that has become very severe recently and is a huge taboo in our industry that keeps everyone running away just by mentioning it. So, why should we hold on to this time bomb for no apparent reason? Miss Aurum, you know that you are going to detonate the bomb by showing the media that we are really facing this problem!
The director's words caused other upper management members to agree, including Walt, who was at a loss as to why Quinna made such a suggestion.
Quinna looked around the entire meeting room and said, “You are right, we will indeed influence many of our brands. However, there is one message that we will definitely convey.Heisenberg Group will not allow any defective products to be marketed, compared to other brands that may do so in secret.
“Someone once told me about a crab buyer in the market. There are two types of crabs sold in the market. One costs 6 dollars per pound, and another costs 4.20 dollars per pound. Both crabs are the same size.
“Someone approached the seller and asked why there was such a huge price difference between his crab, which sold for 6 dollars per pound, and the others. This merchant later said that his crab did not have a straw rope tying it, while others had it.
“It was just a piece of straw rope, so how heavy was it? Then, someone went to buy the crab for 4.20 dollars. When he cut the straw rope, he realized there was grout in it, making it heavier than usual. The one-pound crab is only 7 taels after the straw rope is removed.
“If the two are juxtaposed, the rope is released sold 60 cents per tael, while the no rope rapids are also sold 60 cents per tael.
“So, from that day on, it was the seller who sold his crab for 6 dollars per pound that ended up with the best sale and would go home the earliest every day.
“His friends asked him why customers prefer to buy it when their crabs are obviously sold for the same price, and the seller replied that it is about trust and integrity.”
Quinna let out a long sigh before continuing. “It's true, it's because of trust and integrity.. Isn't this about business? As a businessperson and as a human being, trust and integrity are the foundations that build our character.
“At the human level, if a friend asks you to lend them money by pretending to be returned in three days yet they end up dragging on it for an entire year, he said, are you still willing to be close friends with that person? Even though the loan is only a few dollars, this is what trust and integrity mean.
“Let's get back to our business. Trust and integrity are the foundation of our entire company. Our customers are not fools. In fact, there is no such thing as a fool in this world. Even the fools you see on the street know they have to run away while you hold the rock in your hand.
“Everyone is always thinking about their own profit, and our customers are too. You can cheat them when you sell them a car, but eventually they will realize that you are cheating them while they are driving the car. Then, when their friends and family ask if they should buy this car, they will definitely say that this is a cheap junkyard and they should not buy it!
“This is the problem facing our current local production car, including our company car. Rather than admitting that we made a mistake, we try to cover up our mistakes with something else. If there was a real problem, we would directly blame one of our colleagues.
“In fact, if you search the internet, you will see that all locally produced cars have very good reviews, while collaborative models have a lot of problems. So why do locally produced cars seem unable to generate higher sales than the latter? Why so?
“This is because we continue to cover our weaknesses, such as a crab seller tying his crab with a straw rope so as not to be caught by his customers. We have deceived our customers and sold them defective crabs, and our customers in turn realized how much trouble crabs have and how imperfect they are.
“However, some of the car brands we have worked with have never hidden their weaknesses. Instead, they are very open and open about them. Let's take a specific brand for example. They may seem to have a sturdy structure, but they even eliminate anti-collision steel beams completely. Their customers may criticize them or even punish them for it, but the fact remains that they still have a high number of sales. This is because they use far less gasoline than their competitors, which is why they can sell their crabs for 6 dollars per pound.
“Our customers have the right to know the truth. They do not like to be cheated and they want to know what is wrong with their car so that they can consider the issue. If we continue to cover it up, there will eventually come a time when this wound will reopen, leaving a sour taste in our customers' mouths.
“They will then come back to us and scoff at us for claiming that our product is perfect. Why would all these problems suddenly arise if they were? We first and foremost give them the impression that our products are perfect and flawless, but our customers finally – disappointed. If you were our customer, wouldn't you think you'd feel disgusted?
“In my opinion, our customers can not accept the purchase of local production cars, but it is not because they do not love their own country. Instead, before this can be put into the equation, we must first show our customers what is wrong with our products, where we may have been wrong in the past, he said, and what has been repaired! This is all in the spirit of being an honest and trustworthy company. Plus, it's for our benefit too!
“Only if we do this, our customers can really understand our products, the car they will buy for their own use. Only then can they wholeheartedly accept our brand and buy our car, ultimately recognizing us as a company!