
“Eh, whose name was the First Director of Yen?” I am Anita Cahyani, 34 years old and the leader of my project adv team is getting ready to present our advertising materials now. This is a big advertisement, the client dared to pay talent artists for commercial and the scale of the process also includes print, television, mobile and social media campaigns, until it will also be used outdoor advertising. It's a big project, I really hope to get this project. My bonus would have jumped sharply if I had won the presentation this time.
This is to network a cosmetics retail business that began to expand from online to independent stores until now got investors and grew until it can go public now and get a flush of extraordinary capital so that they can ‘burn money’ for massive promotion now. And introduce their special membership with their “burn money” discount.
“Derrick Tan, reportedly the largest shareholder representative of mba, his investment company in Hong Kong. Jonathan Wu, deputy director, Francesca Wibi, his marketing director, whose relationship is with us.” My assistant answered me for my greeting. Derrick Tan, why is the same as the name of the guy yesterday yes ... Many Derrick names. It can't be the same person.
Focus-focus! I'm ready for my team's cool story board! Sure this won't get away! Amen-Amin! Oh my God, love me this bonus! Commats first in the heart read the mantra so that this presentation is smooth.
There were five people who entered the room I raised my face, whom I knew Francesca Wibi and one of her assistants. And four other men I don't know. And I must be dreaming now, among the most unlikely possibilities to meet our fellow discount lovers face to face.
“Ahhh likes discounts, make ads about discounts.” The first sadistic comment I got from that guy. “Pasti interesting..” I was forced to smile, while the others did not know who their director was referring to because I smiled, the others so knew the target was me.
“Good to see you again Mr. Derrick. I really like discount, thank you for giving me the discount.” I had to slam my pride to the bottom of the precipice down there. He kept quiet, slightly raised his lips next door, smiled cynically rich Triad mafia and sat in his chair with a cigar. The one with money has to have style. Kutu Kupret if you are not the CEO, I will not worship you like this.
“Ohh it turns out to have met, this is Mr. Derrick our CEO, Mr. Jonathan his representative. Bu Anita is the team head of Blue Flag Advertising.” Mrs Fransecca, who is the Marketing Director, explained to me.
“Just start, direct. We compare it directly with the previous two teams.” If in the office he turned out to be straightforward types, arrogant and rarely smile. Salaman also did not want.
“Sihlakan Bu Anita.” With a thump I advanced forward under the gaze of the handsome Ticks Kupret who now did not wear a smile, who now wear these glasses.
“Thanks for the opportunity Mr. Derrick, Mr. Jonathan, Mr. Francesca. We understand the goal of this massive ad is to embed your name into the memory of people all over Indonesia, so we will create ads that people want to watch and remember. For that we will take a comedic approach.”
I explained my idea, with an animated storyboard that my team had prepared.
There were lovers who were shopping at this company outlet, his beautiful girlfriend, took a number of items, makeup and facial care, piled it on the cashier table, the cashier mentioned the amount of shopping. The man's lover is distraught because his money is not enough. So finally his girlfriend did not so take the make-up products but then his face changed drastically to ugly so that the cashier and his girlfriend and cashier were frightened.