Car Dealer System
Chapter 1
“Civic is a luxury version of 016 0URB V, a four-door, five-seater sedan with a mileage of 50,000 kilometers. First licensed in October 2016. This is a private used car with a top speed of 00 and acceleration of 8.7 seconds ... "
"The new car landed 151,900 that year, and now our Zhenghong Auto Company has a list of 10,000, including ownership transfer, and customer-owned insurance ..."
At the Zhenghong Motors showroom in the Dahaishihong used car market, seller Fang Yuan pointed off into the distance while introducing the basic Civic situation to customers.
The young customer looked in the direction indicated by Fang Yuan and saw the white Honda Civic shining brightly under the lobby lights.
The front face of the Civic features sharp tangents, shiny chrome, sleek LED headlights, and a low front, which is aggressive and deadly.
The customer's eyes widened and he looked surprised, then hurriedly ran and stood not far from the Civic driver and looked carefully.
The side of the Civic transitions with a dome, and the line slowly extends from the B pillar to the tail, then merges with the curve of the tail box perfectly.This angled back shape is full of sports cars, which makes young customers passionate.
Fang Yuan was very proud of the customer response.
This Honda Civic slip-back shape has a high-strength look, has the most space among compact, fuel-efficient and durable models, and has a low maintenance cost.
1.5 Earth Dream machine can spout 177 horsepower.
A model that combined sports, fashion, and home use made especially for the young customer in front of him, Fang Yuan did not believe that the customer had any reason to refuse.
Fang Yuan silently watched the customer, only to see his trembling fingers stroking the roof of the Civic, and when he reached the back of the car, the, he looked down at the raised rear wing and the boomerang taillight, without moving his eyes for a long time. .
Customer performance proved that he really liked the Honda Civic.Fang Yuan knew that his order was 100% smooth, and finally let out a long sigh, and even secretly swore that if the order was lost again, he would take it. Basic parameters of car dealer
Calculate data for eating.
No wonder Fang Yuan was so excited. He came to Zhenghong Motors for three months, but did not sell the car. If there was no performance in the remaining ten years, he would definitely be fired. Now this Honda Civic has handed it over. I'm very lucky.
The young customer reluctantly retracted his gaze and walked quickly towards Fang Yuan: "Hundred twenty thousand? What's the lowest price?"
"Master, used cars pay attention to every condition, one condition, and one price. In the condition of a good quality car, 120,000 yuan is already very valuable. "Fang Yuan took pictures of Yuexunxun to ensure that the price of the second - The market hand car is the lowest, a big loss to pay for the transfer.
"My friend also has a Civic 16 model. He heard the 1.5 Earth Dream machine is prone to carbon storage. Really true?"
"It is reported on TV that this 1.5 engine oil has been increased and the oil is emulsified. What's going on?"
"What is the difference between the Civic V version and the manual version?"
"What is the difference between car manual gear, double clutch, V and A gearbox?"
A series of customer questions widened Fang Yuan's eyes when he asked, and was instantly stunned.
Fang Yuan had never been in contact with car sales before, and he had just entered the industry for less than three months.
When I first started, the manager, Sun Yanming, gave a copy of the basic information of all Zhenghong Motors models, but only the price of each car, mileage, first license time, maintenance and repair time, he said, and other basic information.
No such question from the customer at all How to answer it?
Fang Yuan wanted to retain the customers, but he was sweating anxiously, his mouth opened but there was nothing to say, his embarrassed old face flushed red, and he froze on the spot.
“Hmph, you don't know anything about used car sales? It was a waste of my time.” The customer stopped talking to Fang Yuan, and walked away with a bored face.
When the duck with its mouth flew, Fang Yuan did not know why the customer liked this Honda Civic, but why he did not buy it, and even mocked himself.
Where's problem?
Dry used goods
Selling cars is too hard.
All they sell is a new car, and they just need to remember all the basic parameters of a car brand.
And used car sellers have to deal with imported German, Japanese, American, Korean and other cars, joint venture cars, and domestic cars.
It is important to remember the mileage of the various models of car dealers, the time of listing, the price of the landing this year, the current price, the specific parameters, whether it is modified, optional equipment, assessment of the condition of the vehicle, and, value retention rate, and so on.
In particular, the advantages, general problems, and shortcomings of each model cannot be mastered without the direct teaching of the master, and without the accumulation of knowledge and long-term learning experience.
Fang Yuan's entry time was short, and many times he was asked by clients that he blushed and could not answer harshly.
Even worse is the mindset of used car buyers.
Many customers see used cars as if afraid of embarrassment.
Either hold your face without saying a word, or never mention your car purchase budget, etc., Worrying that you will be caught up in the bargain, and you will suffer losses when bidding, but you have to introduce a satisfactory model for the seller.
Every time he met such a customer, Fang Yuan was almost crazy. If he could pinch it, he would count. He had left early for another job, and was still a hard-working salesman at a car dealership?
He doesn't understand customers, car models, and industry insider stories. In addition, he had not sold the car during the three-month trial period and was facing a dismissal situation. Fang Yuan was completely desperate from the industry.
The client ignored him, and Fang Yuan walked into the VIP room unhappily, planning to spend some time waiting for work to come home.
Can you open an order?” I met my colleague Liu Liang halfway and asked Fang Yuan curiously.
“No show.” Fang Yuan lowered his head dejectedly as a defeated warrior.
"Isn't the man watching this car very sincere? I've been talking to you for a long time."
"What kind of sincerity?" Fang Yuan's sad eyes reddened. "He asked me the pros and cons of a manual gearbox, a dual-clutch gearbox, a V gearbox, and an A gearbox. Difference between plug-in hybrid and electric hybrid ... There's no such content in the basic parameter data, I know the hammer."
The problem of customers who know the car is complicated and strange, and those who do not know the car have a strange and funny problem.
Liu Liang was also a newcomer who could understand Fang Yuan's predicament. He looked at Fang Yuan embarrassedly, and finally sighed deeply and told him: "Manager Sun is looking for you."
“Manager Sun looking for me?” Fang Yuan's heart chuckled, and a bad premonition surged into his heart.
Pushing the manager's office door next door, a middle-aged man sat behind his desk, staring at the report.
"Manager Sun, are you looking for me?"
The middle-aged man raised his head and gestured for Fang Yuan to sit down: "Fang Yuan, you know the rules of the company. The internship period is three months. Newcomers who have not issued a bill for three months should be dismissed.
It's August 20th, and there are still ten days, so you should hurry. "
The manager, Sun Yanming, looked at Fang Yuan with regret in his words.
Fang Yuan did not dare to move, standing at the table with his head bowed, he was helpless.
He has been at Zhenghong used car dealership for almost three months.Although he does not sell cars, he works very hard.
The basic parameter data of the car model is one centimeter thick, she is backward, knowing the model, mileage, listing time, original landing price, current selling price, etc, the next insurance and maintenance date of each car at the dealership Sun Yanming praised it as a living material.
Even if Wanghu, the sales champion of a car dealership, was late to check the information upon receiving the customer, he would call her in for an investigation.
When it was Fang Yuan's turn to accept the client, he simply treated the client like a father, served tea and poured water and gave a cigarette to his heart, lest he offend the client and leave.
However, when he applied for a job with her, Liu Liang, who could not even read the basic information, opened the order and sold two cars smoothly, but he still shaved his hair.
