Almighty Game Designer

Chapter 9: Highly praised Game Designer Almighty

"Qiu Hengyang doesn't mind. As the audience's laughter subsided, he continued: "Last question, the ad bar on the gameover screen."

"Many game designers who do not start have a problem, that is, they do not pay attention to the profitability of the game. They didn't consider it at the beginning of the design."

"For example, the game" Hunter Island "is the second best work. It is a relatively mature adventure game, but the designer also does not consider the profit method. This is a deficiency in my opinion. ""

"It's not that you've designed a game and you've succeeded. As with making movies, your movie scores are very high, but after release, the box office is gloomy, which doesn't work."

"If you don't think of a particular way of profit, then your game can only be hung on the app market and sold at a more general price."

"We assume that the price" of Hunter Island "is ten dollars. There are currently 330 recommendations. Let's assume that 80% of the 330 people are willing to pay for this game - this ratio is already high. - Then the Hunter Island profit is 2,640. "

"Look back, let's see" flappybird. "If he also chooses to pay the number of people, then I can state that it will be a very failed product."

"But it is clear that the designer has taken this into account. He has set the profitability" of flappybird "to be free to download and charge for advertising slots. It's very clever and matches the features of the game itself."

"The total game duration for each player is 349 hours, and we assume that we die on average every 10 seconds - this value is already high, and most people can't keep it for three seconds."

"Then, the total number of player deaths was 125,640, so within an hour of demo, the game appeared up to 120,000 ads."

"And, everyone noticed that this ad target is very clear, because the game" flappybird "is clearly a mobile game user, and it is a high-quality user, because it is very patient to keep using it. Player. "

"So, if I were another mobile game designer, I would consider buying these advertising slots. We assume that every 30 ads in" flappybird "will attract one player, and every ten real players will produce one. Well, my income from advertising on flappybird is 418.8 times. "

"If the consumption is 10 yuan per time, then the advantage of advertising on" flappybird "is 4,188 dollars, he said, and I would at least be willing to invest 3,000 yuan to buy this advertising space - this is already outside Hunter Island. ”

"There's one more thing to note. Hunter Island uses a single purchase method. Players who like this type of game are initially few, and they will not buy it a second time, so the next advantage is very good. Weak-headed. "

"But flappybird, due to its strong diffusion characteristics like a virus, its users tend to show explosive growth, and ad slots can be replaced regularly, sold to me this month, sold to him next month, sold to him next month, so as a result, the next advantage of the game is guaranteed. "

"So, the profitability of the two games" flappybird "and" Hunter Island "are actually huge!"

"The points above are all factors that I think flappybird can be successful at. The most important point is that the author has put all these points together, basically doing the right decision, this let me be Most surprised! "

"To be honest, if you give me 6mb of resources, let me create a game that can go beyond" flappybird "in profitability, I can only say that I can't do it."

"I'm done checking, host."

The audience was a little silent, and this was too much.

Can't you give him 6mb of resources so far? Doesn't that mean the writer's level is already higher than that of a b-level game designer? Should business people also follow the Basic Law?

However, Qiu Hengyang said that he reasoned and analyzed it well. Many viewers thought of Qiu Hengyang's ideas. Granted, the game "flappybird" seems simple, but there are actually a lot of details!

Obviously, this No. 7 designer has planned all aspects of the game from the beginning, self-abuse + internet display + ad position advantage, this is indeed a very accomplished game, a very successful game, and can really make money!

As the saying went, the insider looked at the door, Qiu Hengyang commented that most of the audience also thought that the game of "flappybird" was very simple.

Chen Mo opened the bottle of mineral water and took a sip. He could not see Qiu Hengyang's eyes.

In fact, Qiu Hengyang's data on the profitability of the advertising space was basically his own brain.Of course, he had yet to study carefully this aspect of the data, which also shows that designers of this age do not pay much attention to this aspect.

According to previous life data, "flappybird" has more than 50 million downloads. The author, Ha Dong, can reach $ 50,000 per day through the built-in advertisement, which is almost 300,000 yuan.

According to banner ad standards at the time, revenue per thousand display ads was only about $ 0.15, which is roughly equivalent to one dollar. In other words, the previous "flappybird" will show more than 300 million ads every day.

If you count it for 1 yuan per thousand times, the 150,000 ads displayed by Chen Mo's "flappybird" are roughly equivalent to 120 yuan.

Even if it were replaced with more expensive screen ads, it would increase tenfold and only 1,200 yuan. Qiu Hengyang was clearly overvalued.

However, Qiu Hengyang was right to say that the biggest advantage of this game was the explosive diffusion speed, especially after Chen Mo added network functions and rankings, his diffusion speed would be further enhanced. This guarantees the basics of profitability.

However, Chen Mo was obviously not going to correct Qiu Hengyang's statement. It was too late to steal music.

Chen Mo's heart was very clear, and Qiu Hengyang was very difficult to give himself a platform.The champions of this design competition were stable.

Moreover, Qiu Hengyang had only played for an hour and could analyze so many things, even his estimated earnings were calculated.This was also an extremely dazzling performance in Chen Mo's view, which was not the least, compared to other judges. Clearly, Qiu Hengyang's level could rub Schwarzschild and Lin Hai on the ground.

The world is still a genius, not all mediocre Shihuazhe.

Shi Huazhe's face was not too handsome Qiu Hengyang's analysis was basically the same as fanning his face, could you feel good at heart?

Both judges, one of the "flappybird" will not go to waste, and the other holds it in the sky. Clearly only one person between the two was right, and now most of the spectators were clearly standing by Qiu Hengyang's side.