The Rebirth Of The Strongest Tycoon

Chapter 45

The next day, after millions of advertising revenue “Jiuding Daily” exploded, sales of “Jiuding Daily” fell into the hotly debated Xiangjiang newspaper industry. It was like a barrel of oil being poured into a fire, and it became even more enthusiastic.

Earning one million advertising costs in one month! An enviable and hated number!

One million can buy four third-rate tabloids with 3,000 daily sales like “Hong Kong Island Daily”, and this is only one month advertising revenue, 12 million in a year!

Average monthly advertising revenue is “Oriental Daily”, which has an average daily sales of 170,000 copies, only about 500,000.

second rank. Although the sales volume of “Sing Tao Daily” with daily sales of 160,000 copies is lower, the average monthly advertising revenue has reached 550,000.

The average monthly advertising revenue of Ming Pao, which sold 130,000 copies per day, was about 430,000.

It may be wondering why the sales of “Oriental Daily” are the highest, but the advertising revenue is lower than “Sing Tao Daily”, which sold lower, while the sales of Ming Pao are 40,000 copies and the revenue of “Oriental Every day” is only less. 70 thousand.

This is because the user value of “Oriental Daily” is not as high as “Sing Tao Daily” and “Ming Pao”.

Companies that advertise are not fools, of course, they know which ones have value.

The consumption power of ordinary lower classes was limited, and the consumption power of three or four ordinary citizens was not as strong as white-collar workers and intellectuals. However, most users of “Oriental Daily” are lower class citizens.

“Sing Tao Daily” has been in business for more than 30 years. The old users were essentially the heads of families and dominated the financial power; or the white-collar workers and other intellectuals, who were relatively cheap people, he said, and advertising the Target company is the wallet of this category of people.

At the moment, it may be wondering that the daily sale of “Jiuding Daily” is 250,000 copies, and because this is a new newspaper, it is, its user value will not be as good as “Sing Tao Daily” and “Ming Pao”. “. How can advertising revenue reach 1.02 million? And almost twice that of Sing Tao Daily!

This is determined by many reasons. As mentioned earlier, the advertising business cannot be fooled. People who can make a company bigger and stronger always have a long-term vision!

Although the daily sales volume of “Jiuding Daily” is 250,000 copies, it is much higher than the second place. The first attraction is too strong, which naturally brings more bonuses! a company whose ads can appear on “Hari Jiuding” will make people feel more powerful. This is the invisible value brought by media authorities. Utilizing excellence.

Just like his previous life, Through CCTV overlooking the crowd, a small brand has never been heard of. As long as Entering in CCTV monitoring its popularity will increase, one's attention will look around. That's kind of free advertising.

Although “Jiuding Daily” cannot be compared to CCTV, and as it is a newly established newspaper, its authority needs to be increased, he added, there is no denying that “Jiuding Daily” is now the most influential newspaper in Xiangjiang.

Moreover the daily sales of “Jiuding Daily” are 250,000 copies, which proves that it has reached at least 250,000 users. If “Hong Kong Island Daily” and “Ming Pao” are added together, the total user is about 280,000, there are literally 30,000 more users than “Jiuding Daily”, the total user is about 280,000, there are literally 30,000 more users than Jiuding Daily, but the combined advertising revenue of both newspapers is 980,000, which is 4 points lower than “Jiuding Daily”.

However, this should take into account the issue of overlapping levels of newspaper users. Many users will subscribe to “Sing Tao Daily” and “Ming Pao” simultaneously. Therefore, the total users of both newspapers did not reach 280,000, and since many users were of a high intellectual level, so the level of overlap may still be relatively high. In this calculation, the number of users of the two newspapers can reach 200,000 for two companies if combined.

A company spent 980,000 Hong Kong dollars to pack “Thinking of RB” and “Ming Pao” for a month, only about 200,000 users will be recorded.

While other companies spent 1.02 million on “Jiuding Daily” packages for a month, the number of recorded users reached around 250,000.

At first glance it is clear which company is making more money.

Because “Jiuding Daily” has just stood, and its users have not really understood the contents of many articles in the news, What's more, the, it is true that many large or middle class people in Hong Kong have a lower proportion, than the total users of “Hong Kong Island Daily” back then and “Ming Pao” trend with famous novels, it is true that, in essentially the same scope, the sale of 250,000 copies of Jiuding can generate at least 1.2 million advertising costs if equated to a previous count when two companies are still in their prime.

As mentioned earlier, the number one newspaper is a scarce resource. There was only one newspaper, and the sales volume was very high. The influence of advertising is much higher than that of other newspapers. It is foolish for big advertisers not to take it!

……

Due to the news yesterday morning, many afternoon newspapers followed the trend and reported that Xia Yu was making millions of shares.

The name of the god and the Master shares a lot in the news in various newspapers, Xia Yu himself did not know her, Many of the slaves stock became crazy and more spirited, The stocks recommended by Xia Yu would be more convincing, just because in their opinion, even Xia Yu had personally entered the market, it can prove that he believes in the articles that are released in his newspaper company.

As a result, more people buy “Jiuding Daily” to catch up with the trend. This also led to “Jiuding Daily” sales rising rapidly, reaching a new record high, reaching 270,000 copies in statistics last night. 250,000 copies on the first day 20,000 copies higher.

And today, more small newspapers are reporting Xia Yu's million-dollar stock market achievements. Jiuding Daily sales are expected to increase again.

what a crazy stock market, crazy investors!

This is a place where everyone loves the stock market. This is the only way to increase sales of Jiuding Daily.

Xia Yu was happy when she found out about the sale, but some people were very unhappy, such as the owner Ma Chengkun of Oriental Daily.

At this time in the Oriental Press building, Ma Chengkun looked at the statistical reports and analysis reports submitted by his subordinates. His expression was very gloomy, his eyebrows were erect, and the muscles at the corner of his eyes were still beating.

The appearance of Ma Chengkun made the subordinates who delivered the report tremble. They did not dare to make any sound, and did not dare to gasp.

Out of fear that Ma Chengkun would vent anger at him, like he thought of the pitiful behavior of his colleague Wu Neng a few days ago. He was full of anticipation.

“You get out first! Let all employees above the mid-level go to the conference room for meetings!” Ma Chengkun raised his head and glanced at him, and said lightly, restraining his anger.

“Good boss, I will tell you soon.” The employee lowered his head and said respectfully, then walked out quickly, closing the door gently as he exited.

After the employees came out, Ma Chengkun no longer had patience, his expression became barbaric, his pulse was harsh, and he looked like he was going to pick someone up and eat them, which made people feel afraid.

“”Jiuding Daily”, “Jiuding Daily”...Is this really my archenemy at “Oriental Daily”, and it also affects my newspaper sales. Yesterday, sales of “Oriental Daily” dropped to 120,000 copies, lower than Ming Pao.

In just a few days, its sales dropped from No. 1 in sales to No. 4 in sales.

Ma Chengkun got angry and slapped the table in a loud voice. Although his palms were tingling, Ma Chengkun seemed to be unconcerned.

After getting angry, Ma Chengkun gasped and calmed down, tidying up his clothes a little, after all, he would go to the meeting later.

However, before leaving, Ma Chengkun once again looked at the statistical data in his hands, thinking of the news about the dark line adventure of the family, fog flashed in his eyes, and he said to himself: “Do not ever sit and wait for death, otherwise the sales of newspapers will only get lower, which is very detrimental to the family. That would make the Hong Kong government more suspicious, Now is a critical time, and I must not make any mistakes here! ”

“I hope they can find some solution later, if not ..”

In the end, Ma Chengkun narrowed his eyes, clenched his teeth, and a ferocious light flashed in his eyes.