
Early the next morning, Xia Yu began to gather newspaper company information, trying to find the most suitable newspaper company to buy.
One day passed during Xia Yu's busy schedule. The next morning, he took the time to visit the Kowloon Stock Exchange and found that the shares had been delivered. Then he applied for the funds to be transferred to an HSBC bank account.
Busy until nightfall, Xia Yu continued to analyze and sift through, and finally found a suitable newspaper company to buy.
“Hong Kong Island Every Day”!
It's almost like the Tao Daily sing.
But now the gap between the two was like an abyss. One is a newspaper that sells throughout Southeast Asia, and the other is a tabloid newspaper in Hong Kong.
Name “Hong Kong Island Daily” closer to Hong Kong than “Sing Tao Daily”. This is because “Hong Kong Island Daily” was founded in 1936, two years earlier than “Sing Tao Daily” which was founded in 1938, and now in 1978. This year has a history of 42 years, and the qualification is quite old!
“Hong Kong Island Daily” used to be brilliant. Under the leadership of its founder, he was determined to move forward. In 1946, he was on the throne of the Hong Kong newspaper industry, and remained there until 1950.
It is unfortunate that the founder of “Hong Kong Island Daily” suddenly died of a serious illness. Before he could train his successor, he only had one son.
Prodigal was the exclusive and outstanding skill of that man!
It is conceivable in just one year, sales of “Hong Kong Island Daily” have decreased, and have not even entered the top ten.
At this time, the second generation take over “Hong Kong” Island Day will continue to lose money on his hands, and that loss must be recovered in time, otherwise the sparkling money will be reduced!
How do?
The second generation was thinking of selling “Hong Kong Island Daily” and continuing to spend time and drink.
The people who took over think that “Hong Kong Island Daily” still has a background and there is still a chance to bounce back, he said,
Not to mention, it actually made him hold back the downward trend and barely ranked tenth. It's just that his abilities are insufficient. After trying their best, “Hong Kong Island Daily” is still hovering in ninth and tenth place.
After struggling for several years, the man gave up his heart, and handed “Hong Kong Island Daily” to the hiring manager to take care of his other business.
After more than ten years, the second boss' main business was affected. To raise funds, he had to sell a weakened “Hong Kong Island Daily”.
In this way, “Hong Kong Island Daily” changed its third boss, and it was retained until now.
However, after many years, “Hong Kong Island Daily” has also become a small newspaper, with an average daily sales volume of over 3,000 copies. The shortest period of time was August 1976, when the average daily sales volume reached five. Thousands of copies.
Not that Xia Yu doesn't like “Hong Kong Island Daily”. According to him, “Hong Kong Island Daily” is still very valuable and helps the follow-up.
First of all, “Hong Kong Island Daily” is quite old. It can be said to be a veteran newspaper in the Hong Kong newspaper industry. Although it has decreased, it can also be said that senior companies. If taken, it can still fool some people. .
Second, because “Island Daily” is old enough, even though it has fallen, many previous channels have been lost, but there is no denying that “Hari Pulau” still has some channels that are still very helpful for distributing goods.
In addition, “Hong Kong Island Daily” has the advantage because the newspaper has its own printing factory and does not need to submit the newspaper to other printing to print, which can reduce costs and speed up efficiency. And even though many of the machines in the printing plant do not work, the printing plant has enough land for later expansion.
Finally, that was what Xia Yu valued the most, that was a human! Employees at “Hong Kong Island Daily” are invaluable!
The poor sales of “Hong Kong Island Daily” were partly due to a lack of staff, but in Xia Yu's view, the main reason lay with the newspaper lead. Without a good leader, the development ceiling of a newspaper is destined not to be high.
This is a problem “Hong Kong Island Daily”. Xia Yu analyzed the reason and found that this newspaper could not be published. Most of the reasons are that the steering is not good enough and the relationship with the employees is not good.
Therefore, it will be easy. After Xia Yu obtained “Hong Kong Island Daily”, she could run it herself. Before finding the right person, he or she can become competent for the positions of president and editor-in-chief. After all, in his memory, there just so happened to be future generations. The memory of Time Warner CEO, running a small newspaper is nothing.
If these issues are resolved, employee value can be brought into the game. Don't forget that even though this newspaper didn't have many employees, they were all veterans who had been in the business for many years and could execute Xia Yu's orders well. He needs. They did the work of the editor-in-chief and boss, as long as they did their duty, it was fine for Xia Yu.
Coupled with their connections, as newspapers develop, their value can be played, they can quickly help newspapers find people, can keep up with newspaper developments, can help newspapers find people, and minimizing the expansion of the newspaper caused the foundation of the newspaper to become unstable.
So in Xia Yu's view, the acquisition of “Hong Kong Island Daily” has many benefits!
Of course, Xia Yu did not believe that no one saw the advantages of “Hong Kong Island Daily” for many years, but why did no one buy it?
no more than no one has the confidence to buy “Hong Kong Island Daily” to guarantee the hike!
Since there is no guarantee that “Hong Kong Island Daily” will go up, the above potential profits will not be fully utilized. If you think about it, it will be a wasted thought. You can only look at it and see the treasure chest and cannot open it.
The others were not confident, but Xia Yu was completely confident! Not only does he have the key to unlock the treasure chest, but he can also open the treasure chest in different ways, and can fully take advantage of the potential value of “Hong Kong” Island Day.
In addition, according to Xia Yu's calculations, including the land and machinery of the printing factory, the overall value of “Hong Kong Island Daily” is now about 300,000. Given the boss wanted to sell, there was no need for a premium. , Xia Yu could buy it at a value of 250,000.
The value of the same thing is very different in the eyes of people with different resources. This is the case at “Hong Kong Island Daily”.
In the eyes of ordinary people, “Hong Kong Island Daily” can only be calculated based on assets, which are worth about 300,000 Hong Kong dollars. However, in Xia Yu's view, 1 million Hong Kong dollars was also worth, and Xia Yu only needed to spend hundreds of thousands to buy it. As far as he thought it was worth millions of dollars, it was really profitable.
“This Daily Hong Kong Island. It shouldn't be too late. I'll buy it tomorrow when the funds arrive!” Xia Yu clenched her fists and said with determination.