The Rebirth Of The Strongest Tycoon

Chapter 18

“Ya, it's free shipping!” Xia Yu said with certainty.

“But the boss, there is a precedent for sending free newspapers in advance, but the fact proves that this trick does not work, and it will also lead to collective oppression by other companies. This is very dangerous for our newspaper.” Sun Chang asked suspiciously.

“Previous paper did not work because the boss is not me!” Xia Yu smiled confidently and said.

Seeing the confident look of Xia Yu's boss, Sun Changfa and the others were stunned, and they looked at each other in a hint of silence.

His boss was obviously excited, and he was full of confidence, none of them wanted to be the first to take advantage of the boss.

“Do not worry about the suppression of other companies, I do not mean to make “Jiuding Daily” free forever, but only for seven days as a marketing strategy.” Xia Yu ignored their strange feelings and continued.

That's better!

Sun Changfa and the seven people heard this, and they were a little relieved, at least the boss was not dizzy.

“Also, do you think it's easy to send 100,000 newspapers for free?” Xia Yu continued, looking at them.

“Do you need brainstorming to deliver newspapers for free? Isn't it just sending it to someone else? What's the difficulty?” The seven people once again flashed their thoughts, they all looked at Xia Yu doubtfully, wanting to hear Xia Yu Talk about knowledge in this matter.

“Think about it, the entire population of Xiangjiang from millions of people can be said to be potential users of our newspaper, but if you can find someone to publish it, you will lose 100,000 copies, hundreds of thousands, you will lose, millions of copies. That's enough. How much manpower and financial resources do you need?”

“Why do I only let “Jiuding Daily” ship for free for seven days? What is the purpose of our free newspaper delivery? Have you thought about it?” Xia Yu asked Sun Changfa and the others all of a sudden.

“Of course to let citizens subscribe to our newspaper and become a user of our newspaper!” Zhao Cheng exclaimed.

“Throttle once!” Xia Yu glanced at Zhao Cheng with great appreciation, then said. Without waiting for them to continue the conversation, he spoke again.

“So these 100,000 free newspapers should play its value, and make citizens who have read free newspapers subscribe to our newspapers as much as possible! Try to convert potential customers into our real customers.”

“So, what is the easiest way to achieve maximum effect with minimum cost and increase customer subscription conversion rate as much as possible?” Xia Yu asked again.

Hearing this, seventh Zhao Cheng slightly understood. Information Minister Sun Xin had been more sensitive in gathering news materials for a long time, and she roughly guessed what boss Xia Yu was thinking, and said: “Find the most valuable potential customers.turn into our actual customers.”

After speaking, Sun Xin looked at Xia Yu expectantly, wondering if she was right.

“It's great, right!” Xia Yu gave Sun Xin an amazed smile, and Sun Xin straightened her back involuntarily.

“So, Sun Xin, now you are thinking about which talents are the most valuable potential customers, and how do you find them and send newspapers to them?” Xia Yu asked again, and looked at the others., Giving Sun Xin an encouraging look and gesturing for her to continue answering.

“White collar workers and stock investors have a habit of subscribing to newspapers. They also have money, so they can distribute a special newspaper to the collar worker and at the same time go to the stock market to distribute the newspaper to the stock investor.” Sun Xin said with a hint of excitement. The feeling of being able to act decisively in front of his comrades made him a little excited, and he became a little obsessed with it.

“Good. Speaking of one thing, “Jiuding Daily” is based on two parts financial business and novel, so shareholders and practitioners in the financial industry are the customers that most need to be absorbed by our newspapers. Do you have any ideas? ”

Xia Yu looked at Sun Xin and continued to ask, but it was a pity that she saw Sun Xin shake her head. He could only look at others and move them to express their opinions.

“Why does the newsstand boss help you deliver newspapers for free? Not only is it a waste of energy, but it also affects the sales of other newspapers. How could they do this selfless thing?” Xia Yu asked back.

“Uh... this.. Boss, I was wrong..” Sun Changfa was a little embarrassed, his forehead was a little sweaty.

“No, you are right, but thinking needs to be developed. The starting point is fine, but how to realize this idea perfectly requires certain skills.” Seeing Sun Changfa slightly wanting to blame himself, Xia Yu smiled. The atmosphere became relieved, and Sun Changfa was relieved.

“We can provide newspapers to kiosk owners for free and let them sell them at a fixed price. Compared to other newspapers, our newspaper does not cost him anything, and the profit is several times that of other newspapers. You think the newspaper stall owner? Put our newspaper in the most conspicuous position and recommend to customers by heart?” Xia Yu said with a smile.

Hearing Xia Yu's words, Sun Changfa suddenly enlightened, admired Xia Yu's boss, and compared her to his own thoughts, only then did he feel a gap between himself and his boss.

The others also looked at Xia Yu in admiration. According to the practice of boss Xia Yu, if they were the boss of the newsstand, they knew that helping “Jiuding Daily” sell it was a routine, but they would also sell it willingly. This is a blatant conspiracy. For kiosk owners, the same is the case with anyone who sells newspapers. As long as they can get more profit, of course they sell newspapers with more profit.

In addition, even though the stall owner sells the newspaper instead of sending it out for free, they will not forget that the starting point for a free newspaper is not to send it out, they will not forget that, but to try to make potential customers as real as possible in seven days. Converted.

But now if users can buy “Jiuding Daily” willingly from the beginning, wouldn't it be better?

“OK, you should also be clear on this. Time's almost up. Let me talk about the general execution plan.” Xia Yu coughed and asked everyone to focus on her plan.

“Tomorrow after its publication will be prioritized to the bosses of various newsstands, and it is confirmed to them that “Jiuding Daily” will give them free for seven days, and set at “

“Of course, the free newspaper delivery strategy remains the same. The four major exchanges all arranged for at least two people to deliver newspapers. Once the stock exchanges are distributed, they must go to large companies and shops and other places with heavy traffic to deliver them. Try not to go too far. Nearest newspaper kiosk too close to ensure the enthusiasm of the owner of a large kiosk.”

“Tomorrow, Sun Changfa, your distribution department is the main power. Unemployed employees from other departments are actively cooperating. The whole company must act. If there is not enough manpower, find a way to hire temporary workers to help distribute. All departments will go back and do the work of their subordinates later. And plan a special implementation plan for tomorrow.”

“Zhang Lei, you should keep an eye on the printing work at all times. As long as you receive a printing order, you must print a specified number of newspapers as soon as possible. The task is heavy, and you have to bear more.”

“Sun Xin, quickly sort out the news today and give it to Zhao Cheng,

Zhao Cheng, you should print the first edition of “Jiuding Daily” before four in the afternoon and leave it to me for review. After confirmation, you will immediately give it to Zhang Lei.”

“Do everyone understand?” After finishing the task in one breath, he looked at them in the afternoon with a serious expression.

“Understood!” everyone screamed with their chests high.

“OK, start working now!” Xia Yu waved her hand.

Immediately after, everyone walked out, hurriedly starting to carry out their respective duties.

At this point, Xia Yu also heaved a sigh of relief. After taking a sip of tea, he kept busy with other work.

……