Technology is Your Teacher

Technology Interference Marketing

Currently, it has entered the era of Industrial Revolution 4.0, where it is marked by the entry of digital technology in various aspects of human life, both in the economic sector, business, banking, infrastructure, etc, along with the development of this rapidly developing technology, marketing media has now switched roles, from all who use print, radio or television media to digital marketing.

Taken from Wikipedia, the notion of digital marketing is an effort to promote a brand by using digital media that can reach consumers in a timely, personal and relevant. Digital marketing is certainly the type of marketing that is identical to using the internet, by utilizing existing features. Nowadays, gadgets and social media are almost inseparable from everyday life. Therefore, marketing shots by maximizing the features that exist on the gadget is a quite tempting option, where the message to be delivered will quickly spread, even in seconds.

Coupled with the phenomenon of social media users in our country, which is dominated by millennials, of course, when going to post ads/marketing digitally, must be packaged as neatly as possible, both in terms of images, interesting colors and videos.

In the business world, entrepreneurs who cannot keep up with the flow of developments or changes in the times will lag even further. It could be that his business remains stagnant or may even go bankrupt. Same with the use of existing technology. Because now it has entered the digital era, for start-up business people who try to wrestle the world of online business can be said to be quite easy. Therefore every entrepreneur must follow this digital flow, so as not to be increasingly eroded by the rapid flow of digitalization, including in the business world. Even along with innovation combined with digitalization is able to create new phenomena with the development of concepts of sharing economy, internet of things, e-commerce, financial technology and artificial intelligence in various lives.

Each method chosen, of course, has advantages and disadvantages. Therefore we must be wise to anticipate this, In every change made in terms of marketing there are things to consider also from the positive and negative sides, following the presentation:

- Being able to connect producers with consumers over the internet more quickly unlimited space and time. The existence of this internet technology manufacturers and consumers connect easily without the need to meet face to face.

- The cost of digital marketing is much cheaper when compared to traditional marketing methods. If we used to have to print brochures/flyers/pamphlets or other print media, then now with digital marketing we do not need to spend the cost of printing brochures or other print media. Marketing with Unless’ reduces paper used and is cheaper than ‘marketing’ using print media/newspapers/magazines, television or radio.

- With digital marketing provides broad opportunities for micro entrepreneurs to brand their products and can compete with other companies/macro openly on the internet/social media.

this e-commerce marketing concept online can be easily imitated by competitors/competitors of other businesses, because there are no longer territorial restrictions that can inhibit manufacturers from marketing their products.

–Digital marketing is very dependent on technology (internet), if a region is still not close to technology then as good as any product will not be known by the public.

- Not everyone understands the internet only certain productive generations who are tech-savvy can access the internet (especially millennials)

not all products are suitable for marketing with digital marketing/online media.

- With marketing in this era of openness then if there are any things that are not suitable/not satisfying customers will be able to directly tell stories on social media and even drop the product/manufacturer. And raises the bad judgment of the product in the community.

From understanding the various advantages and disadvantages of using digital marketing, every manufacturer/the company can consider preferably what methods and media will be chosen as a product marketing strategy that will be done gar still able to compete in the world of business in an all-uncertainly state as it is today.