
Maybe because they wanted to compete with 'Stupid', 'Demon Shooter' decided to use the same marketing tactics as Hai Rui and organized a pre-play on the same day but in a different theater chain. They tried to lock Hai Rui up so that they could use it as a stepping stone to improve their own reputation and status in the domestic market.
After all, it wasn't every day that Hai Rui released trashy movies!
"Which agency produces 'Devil Shooter'? How could they be so shameless?" Long Jie called Tangning on the first pre-screening night of 'Stupid'. Of course, he had always been a straightforward person, so under these circumstances, he would not be satisfied until he had actually spoken his mind.
"I heard it was produced by a real estate tycoon," Tangning laughed.
"Although I am unfamiliar with the workings of the film industry, Lu Che told me that 'Stupid' is in a worrying situation. The amount of attendance could be used by others to humiliate Hai Rui. Is it really that bad?"
"I can only say that this will be a difficult battle," Tangning replied in seriousness.
If it was a matter about the fashion industry, he would be able to explain the situation in detail. But when it came to the film industry, he was practically an outsider who did not understand how it worked.
"I don't care. I will invite all my friends and family to watch it" Long Jie exclaimed.
"Are we not your family and friends?" Tangning pointed out without restraint.
Long Jie did not say a word about the matter. She simply told Tangning not to worry or feel anxious, otherwise, she would fall into her enemy's trap.
"You're the one who's anxious," Tangning replied helplessly.
...
Meanwhile, in the office of the CEO of Hai Rui.
Fang Yu was sitting across from Mo Ting. His expression was relaxed and relaxed with a bit of amusement. Especially when he thought of the 'Demon Shooter' disgusting marketing tactics, he couldn't control his lips from curving upwards.
"I was touched by the way they helped us promote our film..."
"What do shareholders think?" Mo Ting asked without lifting his head.
"The shareholders are not worried. They thought the other party was pretty much digging their own grave," Fang Yu replied casually.
The longer he stayed at Hai Rui, the more he appreciated the challenge. And the more she enjoys working with projects like 'Stupid' that require them to struggle; not projects full of glitz and glamour without drama.
Such a project was too easy for him. Of course, even if she felt it was too easy, then to Mo Ting, it was nothing.
This was why, even though the public had already given the 'Stupid' death sentence, the two men in the office were still as calm as ever.
If someone insists on comparing themselves to 'Stupid', they can compare everything they want ...
In the end, the last laugh was still to be determined.
"After tomorrow's pre-screening, set up two other pre-screening events of the same scale. Let's see the amount of her presence," Mo Ting instructed calmly.
"Should we tell 'Devil Shooter' twice more?"
"No need... I'm sure they'll only be brave enough to do one pre-screening," Mo Ting replied confidently. "Their storyline is a mess."
Their rivals are good at real estate...
But, they knew nothing about the movie market.
A movie that dares to pre-screen is a confident movie by word of mouth. But, their rivals were clearly unaware of the quality of their films. Or maybe, they are overconfident in their fans.
"Okay, I'll contact some of the top theater networks."
The reason Mo Ting had managed to rule the entertainment industry for so many years never depended on luck. It was instead based on a strategy to appear like everything was luck.
Next day...
Pre-screening of both films began at the same time in different theaters. Due to the hype surrounding 'Devil Shooter', their tickets were in high demand and rarely obtained. As a result, their attendance numbers were extremely high.
The industry has high expectations for the film due to the hype surrounding it. Even if the storyline isn't good, it doesn't matter as long as fans are willing to pay ...
On the other hand, the number of 'Stupid' presences was quite average. But, no one knew, among the audience, Mo Ting had invited some top-class critics, film experts, as well as representatives from the film's fan group. The opinions of these people are very trustworthy.
So, after their first pre-screening, 'Devil Shooter' went with a ticket sale of $10 million; almost double what 'Stupid' received'. But, the reviews slowly highlighted the difference in quality of the two films.
Some reviews wildly praised that the actors were very handsome and the storyline was interesting. This reviewer is clearly a fan.
Meanwhile, fans of the film complained about the film to the point that there were no positive comments about it.
"The investment of a real estate tycoon is unbelievable. Even though he spent hundreds of millions, it couldn't save the movie from a bad storyline."
"Wow! Xiangxiang is so hot in that movie! Who said the movie wasn't good, it was blind."
"This movie is so painful to watch. Even if I liked a certain actor, I would never expose my eyes to such torment again."
Instead, 'Stupid' began not to attract much attention as everyone focused on the reviews for the 'Demon Shooter'. However, quickly, reviews from trusted sources began to stand out.
The first thing one of the famous verified personalities did on social media after watching 'Stupid', was to vouch for Tangning.
He wrote an entire post titled, 'Tangning alone is enough to defeat the next door!' As soon as the post went up, it triggered a wave of responses.
Since their rivals knew how to utilize Hai Rui's influence, Hai Rui also knew how to turn things around and capitalize on their actor's popularity.
This verified personality had a lot of influence in the film industry.
This was the reason why Mo Ting insisted on inviting her to pre-screening even though he had low expectations for 'Stupid' and Tangning ...
However, after sitting in the theater for 2 hours, he found himself walking out speechless.
He was so shocked that he had an immediate urge to write down his opinion. Of course, he refused until he finished watching another movie he invited for the day. But, even as the day ended, the only thoughts he had in mind, revolved around 'Stupid'...
"5 reasons to vouch for Tangning."
After reading a post called 'insider' previously posted to criticize 'Stupid', the verified personality wrote an entirely opposite post.
5 reasons why everything is condensed into one.
That's simple. Tangning went from being a model to an actress, but her acting was much better than 'professionals' in other movies!
Attached to the post were some scene shots from the movie that included Tangning.
Posts from unknown sources VS posts from trusted film critics. The latter is definitely more influential ...
With the public's curiosity towards Tangning piqued, the hype surrounding 'Stupid' also increased quite dramatically. Hai Rui's first step was steady. It was so stable that the 'Demon Shooter' started to worry.
But, they told themselves not to worry. The actual results will be revealed after their official release.
No matter what the results were for pre-screening, 'Devil Shooter' would definitely be played more often than 'Stupid'. This is something that has been pre-determined by the market.
But, when President Mo was involved - nothing was certain...