Prodigal System

Spiritual Sword vs Dream Dota League

On the internet Heavenly State, an analysis report on the prospects of online— games

According to the latest data "Year 2014 Third Season of Heavenly Market Online Application Games Market Survey" published by Easy Game Holdings, the, the overall scale of the 2014 Heavenly State online gaming market of the third season applications has reached 8.688 billion yuan. A company called Flying Dragon Network has improved tremendously with commissioning for Spiritual Sword, and directly broke new ground with regards to the four major online gaming companies of Heaven Country formed by Turkish Games, Easy Net Games, Soulang Carefree Games and Big Star Network.

In 2014, the third season, accompanied by the sudden appearance of the Spiritual Sword, the market share of some large-scale game manufacturers also gradually shrank, resulting in the inevitable situation of the decline of some manufacturers.

Facing the increasingly difficult situation of gaining new users, various major game operators are launching new products, hoping to use these to attract new players. The competition between manufacturers to obtain new users was getting more and more intense, and in the process, the Spiritual Sword was very much appearing, shocking all the big companies.

Game apps Year 2014 daily— active user situation

According to the average daily number of active users in the main gaming app of Heavenly State, the number of online players at the same time for the "Spiritual Sword" had exceeded 800,000, and it was still increasing rapidly. At the same time, the "Dream Dota League," which previously announced its upcoming open beta testing, has begun to suffer from a decline in popularity, and currently, is, it had already lost out to the rapid increase of the Spiritual Sword in terms of forum posts. . According to the calculation of related data, at present, the popularity of "Dream Dota League" is not even a tenth of "Spiritual Sword", and it is still steadily declining.

According to the statistical professional predictions of Easy Game Holdings, in the coming season, in the face of a slow increase in the overall scale of the market and an increase in players, the online percentage of "Spiritual Swords" will increase even further and make new breakthroughs of recording. Small-scale game application manufacturers may need to undergo restructuring or face integration. Prospects worrying. We believe that if this situation continues, there will be a situation of "Spiritual Swords" dominating the online gaming market in the State of Heaven, and "Draconic Continent" as well as "Dream Dota League" the coming may face the danger of being taken over .

The following is commented by editor—

“Online game market like rowing a boat against the current — not forward means backward. If one did not do something to stop the 'Spiritual Sword', the local online gaming market would be completely monopolized. Of course, if the retailer, Flying Dragon Network, is willing to take over 'Draconic Continent' and 'Dream Dota League', maybe these two games might have a chance to showcase their brilliance again (Smile). ”

After closing the web page, Shiroishi Kazuma smiled and said, “It looks like everything is going according to plan. It's pretty good. ”

Qian Youjin stood beside him and respectfully asked, "Master. Shi, then what should we do next? ”

“Continue advertising, and at the same time, announce that our online games will be permanently free so that all players can have an amazing gaming experience. "Shiroishi Kazuma timidly said, "Free, this is a method that will definitely increase in popularity. This is definitely not going wrong. Also, create hype about in-game equipment prices. You don't need me to teach you what to do, do you? ”

"OK I understand . "Qian Youjin thought for a moment, then he felt puzzled and asked," Then how can we earn money from the game in the future? "

“It's simple. "Shiroishi Kazuma sipped tea. “Let the poor player serve the rich player, and after his popularity has really increased, simply sell some of the properties that are charged. ”

…

In the next few days, all the various media in the Heaven Country focused their attention on the fierce battle between the two games!

The Spiritual Sword vs Dream Dota League!

This time, both parties flooded the entire internet with their advertisements. The Spiritual Sword had advertisements all around, and news of the Dream Dota League also kept appearing! It began to expand from the internet to large advertising posters in various internet cafes, then to TV stations, and even toilets in internet cafes, he said, hotels and motels have such labels — easy to wash and rinse, clean and relaxing. Play Dream Dota League, relax your whole mind!

It's just the tip of the iceberg. Furthermore, in the various categories of games on various web portals on the internet, almost all of them contain data reports after the open beta testing of Spiritual Sword, as well as various reviews, analyses, and other information, and the introduction of the heroes in Dream Dota League .

On the Sangle Tieba forum, the number of users who had attended the official Tieba Sword Spiritual forum was already close to 800,000, and it was still increasing at an insane speed.

Meanwhile, the number of people in the official Tieba Dream Dota League forums had increased like the speed of fire to 400,000, and in addition to learning the various skills of the heroes already announced, it had already been learned, they are also making preparations for the official opening of beta testing.

And just as the Dream Dota League is working hard to make preparations to increase popularity for its upcoming open beta testing, the official website of Spiritual Sword makes a heavyweight announcement!

Flying Dragon Network announced that the Spiritual Sword will be permanently free, allowing all players to have an amazing gaming experience!

In fact, the content of this announcement is not at all important. Once can know the full meaning of this ad only from the topic.

The power of free things is terrifying. This time, Tang Muxin and Liu Mingxin understood this very well. When an online game that already has more than a million online players at the same time announces that it will be permanently free, how strong is such power!

Ever since this notice was published, Spiritual Sword's popularity instantly skyrocketed, arriving with the aura of a gust of strong wind blowing the leaves as it instantly swept through all the other games!

The number of searches for the keyword "Spiritual Sword" in the Sangle Search Engine immediately reached its peak. There was a topic regarding Spiritual Sword throughout the Turkish Software, and groups of players from different zones appeared at once. The price of the weapon from the Spiritual Sword in Jianbao Plaza was raised to a high price of 100,000 yuan. And it is said that right after the weapon was placed on the internet, there was a very loud fan who flew there personally to show his sincerity in buying it.

Soon, news of this high-priced weapon was everywhere.

On Xinhai Weibo, all the topics about the Spiritual Sword had become hot topics throughout the website. There was even an exaggerated post on Weibo, saying that a piece of armor that could be said to rank in the first few places in the game had been obtained by a female player, and it is said that the price this female player paid was that she had to spend the night with the gun owner …

In a short period of time, the Spiritual Sword had become a godly masterpiece in the hearts of all players, and there were even some people who to an extent could not eat if they did not play it.

On that forum, many people showed photos of the great equipment they got, instantly attracting tens of thousands of people to see it. Television entertainment channels also broadcast about how this online game, Spiritual Sword, is so popular that it is said that a child chanted the slogan Sword Sword "For Dawn of Victory!" even at school.

And at the same time, things are bleak and worrying in the Dream Dota League. The number of followers on the Tieba forum stopped at 55,000 people, and while the number of daily posts had already reached 500,000 for the Spiritual Sword, the Dream Dota League was only slightly over 60,000 …

…

Mingxin Network headquarters building. Tang Muxin, along with the two minions and Ling Xiaoyi, gathered with Liu Mingxin in front of the computer, frowning deeply while looking at the low and gloomy stats displayed on the screen.

“Young Master Liu, this time, the opponent has really caught us unprepared. "Tang Muxin said in a troubled voice. “It is perfect in all aspects, and no flaws can be found. The quality of the game itself is indeed very good, and the method of advertising is very effective. The most important aspect is that it is permanently free. This suits the taste of a huge player! ”

Tang Muxin was extremely worried about the current situation of the Dream Dota League.

If it was someone else's problem, he wouldn't be worried even if there were 10 million people online for this Spiritual Sword. But this time it was different . The Spiritual Sword had influenced the popularity of the Dream Dota League, which had been created by Hong Dali. What that means is very simple. If everyone went to play Spiritual Sword, who would still play Dream Dota League?

"Yes . Moreover, there was something that was also very important regarding the Spiritual Sword. Their equipment is worth a lot of money. "Liu Mingxin sighed. “This game is already free, and props are also worth a lot of money. This will attract a large number of players who do not want to spend money and instead want to earn money. It could be said that as long as this group of players increased, in the future there would definitely be more players willing to spend money! ”

"En, yes, as soon as its popularity increased, at that time, they could earn big money from whatever they were selling because the base of the players was there!" Tang Muxin was also very worried.

In that case, it would be very difficult for the Dream Dota League to deal with this. Because Dream Dota League is a competitive type of fighting game, and it has intrinsic flaws in this aspect. Aside from the cost-free issue, the key to the problem is not being able to attract the players who want to earn money through the game.

"My head hurts from thinking too much ..." Tang Muxin rubbed her bright forehead and carefully pondered about Hong Dali's previous method of squandering. After thinking for a long time, he helplessly shook his head. “I don't have any good ideas. In this case, let's continue to increase the power of advertising and hope there will be an effect. When the open beta testing starts and the players get to play this game, they will definitely love it! ”

“En, at the moment, we can only do it. "Liu Mingxin touched his chin, then added," If worse be worst, after the open beta testing, let's hold some competition, then the popularity will increase by a certain amount. ”

"Good!" Tang Muxin clapped her hands. “It's done then! Let's continue the advertising. Oh right too, set the competition time. If everything goes normal, open beta testing should start the day after tomorrow, right? Then hold the competition three days after the beta testing opens, how? ”

“En, sure. ”

"GOOD!" Tang Muxin immediately decided. “This time period, let's improve our ads, and at the same time, announce that the first Dream Dota League competition will be held on the fourth day of open beta testing. At that time, we can set the reward higher. Let's define the prize for first place as a million! I think a lot of people will be interested! "

“Yes, this can work. "Liu Mingxin nodded and smiled. “One million, this gift should not be a problem. Enough to attract attention. ”