The Dazzling Princess in Modern Times

Chapter 923: Promising to Never Do Hunger Marketing

The evaluation of fashion design was carried out by several well-known fashion magazines in the O Continent to jointly select the most representative designs of the season. Winning the gold award for this design evaluation represents the recognition of designers by international trends.

With the help of various fashion bloggers, passers-by understood the meaning of this Golden Award.

While everyone is proud of Chinese designers, they also pay attention to the two clothes that have been chosen. These two clothes were the clothes Xia Wanyuan and Wei Jin wore at Xiu Yi's opening ceremony.

The reason for the award is, “Designer X perfectly blends Eastern history with Western modernity. From the design, we see the beauty that is maintained by other cultures.”

Since the opening ceremony, Xiu Yi, whose orders surged, welcomed a wave of new orders.

After finishing all the projects in Linxi City, Shen Qian was finally able to return to Beijing. However, what welcomed him was the Xiafeng Group, which had grown to almost double its market value half a year ago.

Looking at the detailed financial statements, Shen Qian did not know whether to laugh or cry. He had been in the industry for many years, but he had never seen such a magical boss like Xia Wanyuan, nor had he ever seen such a rapid proliferation of assets.

No one knew that the fashion design was made by Xia Wanyuan. Shen Qian also thought that Xia Wanyuan had hunted down a genius from somewhere. After all, when he first made Xiu Yi, Xia Wanyuan even had to ask him about the basic design concept.

Seeing such a large order, Shen Qian was worried that the brand value would decrease after a large number of clothes were released into the market, so she passed on her worries to Xia Wanyuan.

“Chairman Xia, my idea was to cut orders in bulk and sell them in limited quantities to maintain the brand value.” International luxury brands are well-known both domestically and abroad. In addition to the value of their own brand design, it is also inseparable from their proficiency in marketing hunger.

Shen Qian explained the concept of a high-end brand and the value of the design to Xia Wanyuan.

Xia Wanyuan considered for a moment. “No need. Increase order quantity. Do not do hunger marketing.”

Xia Wanyuan understood the marketing of hunger, but in her opinion, she had to make good clothes. If a customer likes the clothes he designs, he will satisfy them and sell as much as they like.

Perhaps because Xia Wanyuan was the oldest political princess in her previous life, even though the modern world was no longer the regent, she was still considering for the country.

He never felt that his design was so luxurious. He was happy to see that ordinary people could have clothes that they liked.

“Alright, I'll listen to you.” No one's gonna believe him. Shen Qian was a person in his thirties who was used to seeing big waves. Now, no matter what Xia Wanyuan said, he felt it was a golden rule.

That afternoon, Xiu Yi's official Weibo post led to heated discussions on the Internet.

@Xiu Yi: “Xiu Yi will not limit purchases. All in all, you do not need to rush to buy it. Xiu Yi promised that as long as customers need it, Xiu Yi warehouse will be permanently sufficient.”

This made everyone who was worried that they would not be able to snatch Xiu Yi's clothes sigh in relief. Xiu Yi's sincere and generous promise made everyone praise them even more.