PRECIOUS NANNY
4. Akbar Maulana
Akbar Maulana is a man who was abandoned by a woman named Chintya. He was also the only child of his parents Lady Larissa and Mr. Timotian Maulana.
Akbar married a woman named Cynthia, and Cynthia left Akbar when the age of Arzanka Maulana entered in the 4th month. Cynthia leaves without saying goodbye to him, because Cynthia does not want Akbar to forbid her to continue her career as a model.
and after, Akbar was left behind by Cynthia. I really feel hurt and devastated because it can be played by a woman named Cynthia, because it feels so much heartache, because it is so big, He even forgot his responsibility as a father to pay attention to his Son.
Akbar prefers to spend his time working and working.in fact he very rarely went home to his parents mension because he did not want to listen to lectures from both parents. He would rather go back to the apartment he bought.
Akbar divorced Cynthia at the time. She also did not want to have a wife who was disobedient to her husband.and for 3 years, she preferred to be alone without looking for a companion. It has also been 3 years not returning to the parents' ministry and even rarely see the condition of the child. That's why Arza doesn't really care about her real father.
***
akbar is currently in office. He was holding a meeting with several directors in his company to discuss a new product that they will launch.
"what about the preparation for the launch of our new product..?? Is there a problem or problem so far..??" asked Akbar to all the directors and some of the core employees involved in the launch of this new product.heard a question from Akbar, one of the marketing department managers raised his hand.See it, the, Akbar allows the marketing manager to convey what he needs to convey.
"please Mr. Darwis" said Akbar to invite the man.
"this is the master for the product launch. Because this, is the first time, the company decided to make and sell products, we also, as a team that does not understand.so I want to ask for a solution sir, I want to ask for a solution, in order to carry out this trust properly." said Darwis. because sure enough.this is their first experience, in the marketing team. because before, they were more involved with the world of projects and such.
hearing the words, Akbar nodded his head because he knew that this job still needed some guidance for them.
"for this product launch, the first thing to do is, get to know the customer well. This product marketing strategy is done Because he is the target or target of our product sales.If you do not introduce the product we sell, it could be the product offered will not be liked." akbar said providing direction and also an explanation of the stages of product marketing.
"Well, to recognize customers to make it easier, please do a survey first. Including surveys related to what products are needed, how the payment system is preferred, what kind of product distribution is desired and so on" he explained again
"Well, if the survey results have been obtained, of course product marketing becomes more effective and easy. Because we, will just match up with what our consumers want later."
"Because of this reason, the survey to recognize customers needs to be done. Even before our products will be marketed or distributed to consumers. So please do a more effective survey ."
"second, get promoted. The second product marketing strategy is to do the right product promotion.think, where the promotion will be placed. Whether through print media or in online media such as social media, sites and so forth." Akbar continued.
"and don't forget also, to promote our products with creative content. Minimal can trigger the emergence of buyer attraction on the product offered."
"Do not forget to always promote products consistently and sustainably. Because if only one promotion twice, the results will not be maximal. Especially if the first promotion is the wrong customer."
"the third, if we sell our own products, then what needs to be considered is the place where the business is. or, look for a strategic place.and not in a quiet place."
"next to make a systematic budget." Akbar continued his words again.It appears, some employees who were there, preoccupied with their records so as not to easily forget.
"For the next strategy, I think, we need to create a special budget for promotion. Promoting on social media does not cost much. Even making a site is free, which means promotion is also free.
"One form of paid promotion is Google Ads or hiring influencers. All of this, of course, requires a large capital. Therefore, please make a special marketing budget, if you do not want to get a loss. for more, please later discuss Mr. Darwis."
"next, establish a good relationship with our customers. I think, this strategy must also be done, if we want our products to be purchased and marketing successfully. However, if the consumer does not show the best service, of course they are also lazy to transact." he explained again, as clear as he explained.
"and don't forget, make an online figure too.
because, nowadays building online stores to sell more goods in production is common. By opening an online store, our business will be known to anyone around the world without restrictions of distance and time."
"then, it is also mandatory to have social media owned by the company.the point is, If the product is already in the account, then just share it to another account or display it on the homepage. Later there will be many people who see the post. If so, I think, the masters have also understood."
"enable email marketing as well. Because, many companies make email marketing. Because they think this kind of strategy is more progressive than promotion through social media that is usual."
"run it too, business with dropship system.
The dropship system means to invite customers to become one of the agents, in the sense of participating in offering our company products to others. However, he does not have to buy products or stock, but only offer." explained Akbar again. Well, the more dropship that joins, of course the range of promotions that we do is getting wider. Because it is impossible for the company or business people to go down alone to regions throughout Indonesia except with this system" he explained again.
"and the last one is, ask for the help of influencer services. Indeed, this product marketing strategy requires expensive costs. But if the budget is right and there is capital, it doesn't matter. Because the profits are still greater than the promotional capital issued, I think so." he explained again.
the managers and some of the directors involved in the meting were very amazed by the far-reaching thought.they did not expect, it turns out that Akbar Maulana, not only great at winning the tender, but also very good at winning, but he is also an expert in making marketing strategies that are quite accurate by giving reasons that go in their opinion.
after saying that, some of the employees involved, busy with their records.some also put up a plain look and some were dumb, because they heard the very detailed narration.
of course, Akbar is an expert in all areas except in terms of his household.
"how..??" akbar exclaimed back, and success made them realize from their respective daydreams.
"i think, it makes a lot of sense sir. for the beginning in the marketing of perfume products, of course, must pass the promotion process first" said one of those present at the meeting.
"well then, I think, our meeting today, we'll suffice first, good afternoon" Akbar said immediately ended their meeting. afterwards, after that, he immediately left the meeting room followed by Iqbal his right hand.
***
in Akbar Maulana's room, it appears that the widower is kneeling his temple.for 3 years he has lived with conditions like this. where he prefers to avoid rather than face his problems. to the extent that he had to ignore the Son only wayangnya.
"Iqbal, is there still my schedule today.?" akbar asked Iqbal.
***connected***
